US-based Rosa Foods has entered a long-term strategic distribution agreement with Big Geyser for a retail expansion of Soylent in New York.

Rosa Foods’ Soylent line of products is designed to offer the vitamins, minerals, fats, carbohydrates and protein that the body needs in a ready-to-drink beverage. The firm expects the agreement to increase its presence in New York.

Soylent CEO Bryan Crowley said: “We can’t wait to bring Soylent to stores and offices across New York so the millions of busy, on-the-go New Yorkers who are skipping meals or making unhealthy food choices have a better alternative.

“Soylent has done a fantastic job of building its eCommerce business, and we’re excited to help them achieve that same success with our retail partners in New York.”

“Jerry Reda and the entire Big Geyser team have already been invaluable collaborators, and I know they share our passion for providing complete, convenient meals that fuel people’s days.”

Soylent was debuted in July 2017 in a group of 7-Eleven stores in the Greater Los Angeles Area. Demand for the product has led to expansions in more than 1,000 locations across Los Angeles, the Bay Area, as well as the Greater Austin, Seattle, and Portland areas.

Rosa Foods has also signed distribution partnerships with Broadline Distributing and Austin Provisions for the Greater Los Angeles and Austin Areas, respectively.

Big Geyser COO Jerry Reda said: “Soylent has done a fantastic job of building its eCommerce business, and we’re excited to help them achieve that same success with our retail partners in New York.

“This truly innovative meal replacement line is a great addition to our portfolio of brands, and we all look forward to the success we’ll share together.”