Betta4U Brands has bought NEO Water to strengthen theĀ bottled water company’s footprint in mainstream US retailers and international markets.

NEO Water is a consumer beverage company founded in 2011 by entrepreneur and investor Ben Behrouzi. It is claimed to be one of the first high-pH alkaline bottled water brands to achieve national distribution.

“NEO has done a remarkable job in building a strong brand, a rare breadth of distribution and a loyal consumer following.”

Primarily comprised of the purchase of cash and stock, the deal is expected to help Betta4U Brands to achieve $100m in annualised revenues. The company will be making additional acquisitions in the next 24 months.

Betta4U Brands CEO Bernard Rubin said: “NEO has done a remarkable job in building a strong brand, a rare breadth of distribution and a loyal consumer following.

“We are more than excited to integrate this unique brand and welcome NEO as a leader of our water segment.”

NEO Water is mainly distributed by UNFI, KEHE and select direct-to-store delivery distributors across natural, grocery, convenience, wellness and speciality channels of trade.

NEO Water is currently available at retail outlets such as Whole Foods Market, Giant Eagle, Acme Markets and Fred Meyer.

NEO CEO Ben Behrouzi said: “It is with great pleasure that we welcome this strategic acquisition and we look forward to the expansion of the NEO brand both domestically as well as internationally.”