Beringer Brothers
Beringer Brothers introduces Sauvignon Blanc, which is aged in tequila barrels. Credit: Business Wire.

Beringer Brothers has expanded its US portfolio with a Sauvignon Blanc expression that is aged in tequila barrels.

The new beverage expands Beringer Brothers’ present offerings, which include Chardonnay, Cabernet Sauvignon and Red Blend aged in Bourbon barrels.

These drinks feature interactive labels that are activated using the Living Wines Labels augmented reality (AR) app. When the QR code is scanned, the app shows an animated video of the winery’s founders Jacob and Frederick Beringer.

“The new Sauvignon Blanc is bottled in a flint-coloured glass and labelled with a historic photo of the Beringer Brothers in front of the winery.”

The Beringer winery is claimed to be the oldest operating plant in California that survived the challenges of prohibition. Winemaking at the facility is currently led by Mark Beringer, the great, great grandson of Frederick Beringer.

Priced $16.99, Sauvignon Blanc is aged for 60 days in barrels that were previously used to age high-quality tequilas, resulting in a wine that has subtle hints of agave.

The new Sauvignon Blanc is bottled in a flint-coloured glass and labelled with a historic photo of the Beringer Brothers in front of the winery.

Sauvignon Blanc is growing within the ultra-premium wine segment, which is also showing strong growth. The flavours of the wines aged in spirits barrels are targeted at younger wine consumers.