Fred B. Noe Craft Distillery in Clermont will serve as the home for Beam Suntory’s future innovations. Credit: Beam Suntory, Inc.

US-based premium spirits company Beam Suntory is set to start construction on the Fred B Noe Craft Distillery, which will house the company’s future innovations.

Located on the James B Beam Distilling site in Clermont, Kentucky, the new facility is part of a $60m investment to re-establish the James B. Beam Distilling Co.

James B. Beam covers the production operations for Jim Beam brand, as well as small-batch brands such as Booker’s, Baker’s, Basil Hayden’s and Knob Creek.

It will also focus on next-generation brands such as Legent and Little Book, as well as feature a visitor experience.

Beam Suntory president and CEO Albert Baladi said: “Beam Suntory is excited to honour our roots by investing in the James B Beam Distilling Co. We are setting ourselves up for a bright future in Kentucky and around the world.

“With nearly 225 years behind us, we are proud of our history of entrepreneurialism, craftsmanship, and innovation. As the world leader in bourbon, we are thrilled to be laying the foundation for the next 225 years.”

James B Beam Distilling was the company’s name following prohibition. It will serve as the name of Beam Suntory’s Clermont operations in the future.

Named after 7th Generation Master Distiller Freddie Noe, the distillery will also serve as a functional production facility to explore new fermentation and distillation techniques.

Noe said: “At Beam Suntory, we like to say that we’re all one big family, and what we’re beginning here today reinforces our leadership in bourbon, and sets us up for the future.”

Additionally, Beam Suntory has plans to enhance the visitor experience at the site by including behind-the-scenes tour across the family of brands from Jim Beam to Basil Hayden’s to Legent, a tasting room.