Bacardi has extended its Martini brand portfolio with Martini Fiero in UK. Credit: Ogilvy/Martini Owned by Bacardi.

Global spirits and wines producer Bacardi has extended its Martini brand portfolio with the launch of a new orange variant, called Martini Fiero, in the UK.

With 14.9% alcohol by volume (ABV), the new orange-flavoured vermouth is said to have been produced using a blend of Spanish oranges, white wine, and botanicals artemisia absinthium and artemisia pontica.

Martini Fiero is claimed to offer a bittersweet orange flavour that has been crafted to pair with tonic water.

Martini master herbalist Ivano Tonutti said: “Creating Martini Fiero was an exercise in balance. From a botanical point of view, it was essential to harmonise the vibrant citrus notes of the Murcia orange peel with the bitterness and herbal aromatics of the artemisia alongside the many other botanicals, which, in turn, had to sit happily alongside the quinine in tonic.”

“Creating Martini Fiero was an exercise in balance.”

With this launch, Bacardi aims to meet the growing demand for bold-flavoured, brightly coloured drinks.

Martini Fiero is available at Asda and Ocado for a recommended retail price (RRP) of £12, and from next month the vermouth will be rolled out across Sainsbury’s, the Co-op, Morrisons and Amazon.

Martini master blender Beppe Musso said: “We also worked hard to ensure the intense flavours of our white wine and citrus core would come through when the tonic is added.

“We are proud of the result – a modern vermouth with a distinctive bittersweet orange flavour that comes to life when paired with tonic. Martini Fiero is the ideal drink for the modern aperitivo.”

Supported with a £2m investment, Marini Fiero is claimed to be the biggest new product from the Bacardi-owned company in recent years.

Earlier this month, Bacardi launched Bacardi Spiced rum to the UK drinks market in response to an increase in demand for flavoured rums.