Coca-Cola HBC selects Atos to provide end-to-end IoT services for the Coca-Cola HBC Connected Cooler programme. Credit: Coca-Cola Hellenic Bottling Company.

French IT services provider Atos has secured a new multinational contract to provide end-to-end Internet of Things (IoT) services for the Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) Connected Cooler programme.

Coca-Cola HBC has operations in 28 countries in Europe, Russia and Nigeria.

The programme has been designed to provide insights into consumer behaviour and retail performance while helping to improve operational efficiency and increase sales revenue.

Under the new partnership, Coca-Cola HBC will roll out the Atos Codex Connected Cooler solution and have the first 300,000 coolers connected by the end of this year.

“We are starting our journey towards digitising the marketplace and establishing a connected environment with our customers and shoppers.”

Coca-Cola HBC Group business solutions and systems director and CIO Alain Brouhard said: “By connecting the coolers, we are starting our journey towards digitising the marketplace and establishing a connected environment with our customers and shoppers.

“Such an environment will allow us to accelerate time-to-market and increase operational efficiency, while at the same time gaining more insightful market analytics to engage better with our consumers.”

Using Atos Codex Connected Cooler IoT solution, Coca-Cola HBC will be able to access point-of-sale data, including in-store cooler placement and availability, temperature, stock-level, product placement, customer behaviour and trends.

The solution will enable Coca-Cola HBC to connect, collect and manage data from connected coolers across 28 countries where Coca-Cola Hellenic operates.

The Connected Cooler solution also provides an added value with customised offers and localised promotions.

For more than ten years, Atos has been working with Coca-Cola HBC as a strategic IT partner in developing and managing its key IT solutions.

Last month, Coca‑Cola HBC announced that it is making its cold drink equipment smarter through seamless connectivity using IoT technology, which enables the company to track performance and product inventory.