British supermarket retailer Asda is all set to launch a new French wine range across all its stores in the UK.

The line features Estandon Solstice, Estandon Lumiére, Le Cellier de Saint Louis, L’Éphémère des Embruns Organic Rosé, and D’Adimant Saint Guilhem le Desert Rosé, which are expected to address growing demand for light and crisp wines with rosy hues.

Featuring colours ranging from pale pink to shades of magenta, the French wine range contains lychee, pink grapefruit, citrus and apple flavours.

“As the temperature rises, we see more and more customers buying rosé, with the pink wine now a staple summer product in homes across the country.”

Asda’s wine buyer Alex Kennedy said: “Each year, as the temperature rises, we see more and more customers buying rosé, with the pink wine now a staple summer product in homes across the country.

“Rosé is such a versatile wine, perfect for everything from relaxed picnics and easy barbecues, to elegant dinner parties and summer soirées. With the launch of our new range of French rosé, we want to help turn any summer event into a sleek occasion full of quality wine and pizazz.”

The new wine range can be purchased at Asda’s stores and through the retailer’s website. Estandon Solstice will be sold at a recommended retail price (RRP) of £10.98, while Estandon Lumiére will be available for £7.98, Le Cellier de Saint Louis will be retailed for £7.00, L’Éphémère des Embruns Organic Rosé will be £8.48 and D’Adimant Saint Guilhem le Desert Rosé will be priced £7.48.