US-based wine brand Apothic has unveiled a new product called Apothic Brew, which is a red wine infused with cold brew coffee, in the US.

The new drink is a response to rapidly growing consumer demand for cold brew coffee in the US, which increased by 430% between 2015 and 2017.

Apothic Marketing director Christine Jagher said: “Apothic is no stranger to creating interesting new blends; from the launch of the distinctive category leader Apothic Red to our smooth Apothic Crush and our most recent hit Apothic Inferno, a red blend aged in whiskey barrels.

“We’ve always sought to break the mold to bring our fans products we know they will love. Apothic Brew is a game changer that offers the best of both worlds, cold brew and wine, and I can’t wait for people to try it.”

“Apothic Brew is a game changer that offers the best of both worlds, cold brew and wine.”

The cold brew coffee element of the product is made using more coffee grounds than traditional, warm coffee products in order to create a smoother texture.

Apothic Winemaker Debbie Juergenson said: “Last year during the long hours of harvest, I joined the cold brew craze myself.

“Quickly, I realised that many of the characteristics in cold brew coffee and red wine naturally complement each other.

“This led us to experiment with a few blends, eventually leading to the seamless creation of Apothic Brew, which brings together red fruit notes and subtle mocha essences of cold brew.”

The new product will be available in limited quantities across the US from 1 April.

Apothic says that the product can be served either at room temperature or slightly chilled.