Nordic drinks company Altia is set to venture into the German market with Koskenkorva Vodka and OP Anderson Aquavit after it announced a partnership with Semper Idem Underberg.

Under the partnership, Semper Idem Underberg, through its fully-owned distribution company Diversa, will serve as the exclusive representative for Altia’s Nordic brands in Germany.

From mid-April, these products are expected to be available across stores in Germany.

Altia export director Pontus Forth said: “We’re very much looking forward to working together. Diversa has an impressive track record in building strong brands and effective distribution structures in the market.

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“Germany is a large European market, and we see great potential for our brands. We know from our e-commerce experience with nordicspirits.com that the quality of our products appeals to the German consumer.”

Earlier, the company operated in Germany through its webshop, nordicspirits.com, and through border trade between Germany and Denmark. It will continue these operations as before.

Semper Idem Underberg Board member and Diversa Spezialitäten managing director Thomas Mempel said: “Scandinavian brands are increasingly gaining interest and importance among German consumers.

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“They stand for naturalness and pure ingredients, clean packaging, as well as a nature-loving yet casual attitude to life. Koskenkorva Vodka and O. P. Anderson Aquavit complement our portfolio perfectly and are of excellent quality.”

Altia’s Koskenkorva is a classic vodka distilled using northernmost grown barley, pure unfiltered groundwater.

OP Anderson Original is made from entirely organic ingredients at the OP Anderson Distillery in Sundsvall and is spiced with caraway, anise and fennel. It has been aged in oak for a minimum of six months.