Meredith brand Allrecipes has partnered with Tito’s Handmade Vodka to introduce an artificial intelligence (AI) virtual bartender chatbot called Barkeep.

The new partnership will provide users with beverage recommendations and recipes from Allrecipes’ database, including drinks featuring Tito’s America’s Original Craft Vodka.

Users will be able to use the chatbot to purchase Tito’s products listed in the recipe through alcohol e-commerce platform Drizly.

Tito’s Handmade Vodka brand marketing vice-president Nicole Portwood said: “As a brand, we are always looking for new and innovative ways to connect with our fans and to make enjoying Tito’s cocktail as simple as it should be.

“We’re committed to using technology to make it easier and faster for cocktail enthusiasts to find recipe inspiration and execute their ideas.”

“The virtual bartender chatbot allows us to help our fans make hand-crafted cocktails in real time and gives us the ability to deliver on-demand, bringing the bar one step closer to you.”

The bartender chatbot responds to users’ enquiries about cocktails and mixology in real time.

Meredith innovation vice-president Corbin de Rubertis said: “We’re committed to using technology to make it easier and faster for cocktail enthusiasts to find recipe inspiration and execute their ideas. Barkeep is a fun, interactive way to make mixology and bartending more accessible.

“We’re equally committed to helping our forward-thinking brand partners like Tito’s engage shoppers where they are and capture the growing consumer interest in e-commerce purchase and delivery of spirits.”