AB InBev has selected Accenture’s NewsPage distributor management system (DMS) to manage its sales and distribution operations in Africa.

Accenture DMS is a fully integrated sales force automation system that will be implemented in Mozambique, Zambia, Ghana and Nigeria over the next several months.

ABInBev’s vice-president Lee Dawson said: “Accenture’s DMS solution has enabled us to enhance our sales and distribution operations in Tanzania and Uganda over the past three years, and we’re excited to upgrade to the latest version and expand its use to other countries in Africa.

“With the DMS, we’re better positioned to achieve our goal of becoming the number one brewer across the continent.”

“Expanding sales, enhancing efficiency and improving profitability requires full visibility into its sales and distribution operations.”

AB InBev has already been using a DMS system in Tanzania and Uganda for more than three years.

Expanding DMS throughout its Africa operations will allow AB InBev to track its distributor network and increase the visibility of its product stock and sales.

By combining all product transactional information from sale and distribution activities, the new DMS will generate data to help AB InBev’s sales teams build relationships with distributors and customers, as well as track product promotions and performance.

Accenture’s managing director Marlize Claasen said: “AB InBev understands that expanding sales, enhancing efficiency and improving profitability requires full visibility into its sales and distribution operations.

“We’re excited to be able to continue our successful collaboration with them as they seek to expand their market share in Africa while developing a more connected and modern relationship with consumers.”