UK-based Hoxton Gin is expanding its product portfolio by launching a new pink-coloured gin variety, called Hoxton Pink.

The pink gin has an alcohol by volume of 44% and is made from natural ingredients, such as juniper, grapefruit, chamomile, elderflower, gunpowder tea and hibiscus sugar. The gin has a juniper and slightly floral aroma, as well as tasting of subtle citrus with a bitterness from the hibiscus sugar. Its finish is clean with rosehip lingering on the palette.

Hoxton Pink will be available from March 2018 across the UK. A 70cl bottle with 40% alcohol by volume has a suggested retail price of £33.

Hoxton Spirits founder Gerry Calabrese said: “I am really excited to expand the Hoxton Portfolio and even more excited that we have been able to create another premium gin with attitude; one that breaks all of the conventions of flavour when it comes to gin, and one that will we hope our consumers won’t be able to get enough of.”

Hoxton Pink is a response to the emerging pink gin trend as a result of interest from younger consumers. It follows big players in the sprits industry launching pink-coloured gin varieties. Pernod Ricard’s Beefeater launched a pink, strawberry-infused gin product in February and Diageo-owned Gordon’s introduced a rose-tinted product containing raspberries, strawberries and red-currants.

Other smaller gin producers have also embraced this trend. For example, Warner Edwards and Edinburgh Gin, made their pink-coloured gins with rhubarb, while Edgerton’s variety contains pomegranate and orange peel.

Pernod Ricard subsidiary The Gin Hub managing director Sophier Gallois said: “We know that the gin industry is booming and there is a real appetite for new and innovative expressions that offer consumers a different drinking experience.

“In Spain, for example, the pink gin trend accounts for 40% of all value growth within the total gin category, so there is huge potential to tap into.”