7-Eleven’s Seven Reserve features a line of specially curated coffees. Credit: Mike Kenneally on Unsplash.

7-Eleven has expanded Seven Reserve portfolio with the addition of a sustainability sourced coffee option.

Launched by 7-Eleven in 2018, Seven Reserve features a line of specially curated coffees.

As part of this initiative, 7-Eleven has added Kenya Single Estate Grown Coffee, Seven Reserve premium coffee, made with Rainforest Alliance-certified beans.

7-Eleven hot beverages senior category manager Michelle Cram said: “For each of our Seven Reserve coffees, we search the world for interesting and unique varietals that we think coffee-lovers will seek out and appreciate.

“Kenyan coffee is a particular favourite of mine, and this one is brewed from beans with an heirloom heritage that gives it an especially rich taste. For a full flavour experience, pair a cup with our freshly made delicious apple fritter, with real apples and cinnamon.”

The company notes that the coffee was sourced from six independent family farms located in the foothills of Mount Kenya north of Nairobi.

The single-origin hot beverage is available in participating stores.

7-Eleven noted that its future Seven Reserve coffees will feature both exotic blends and single-origin brews from top growing areas around the world.

The Rainforest Alliance is an international non-profit organisation that focuses on conserving biodiversity and ensures sustainable livelihoods.

Since 2016, 7-Eleven has launched Rainforest Alliance Certified coffees from various parts of the globe including El Salvador, Nicaragua, Mexico, Peru, Sumatra, Colombia, as well as an African blend from Ethiopia and Rwanda.

In July 2017, 7-Eleven introduced new Rainforest Alliance Certified, single-origin Colombian coffee, one of the first coffee varieties to switch to sustainable sourcing.