Inside Drinks Magazine: Market Focus Special Issue – November 2017

Inside Drinks is now free for the iPad. Download our app to read the latest issue and browse our back issues for free.

For modern consumers, finding a balance between a hectic work and home life can be a struggle. Consequently, shoppers are looking for ways to enhance their rest periods, choosing beverages that help them to relax and rejuvenate. Based on recent analysis from GlobalData, we explore the rise of gendered tea and coffee products as brands search for new ways to increase category growth and find out what motivates consumers to experiment with different flavours in non-alcoholic beverages.

Also in this issue, we take a look at PepsiCo’s decision to lean in to the negative perception of sugar with its indulgent mixology soft drink concept, BBLz, and examine a new functional coffee product that lets consumers choose between three caffeine levels

In other news from GlobalData, we find out about a new small batch gin that changes colour when combined with citrus or tonic and explore how brands can tap into the vitality and balance trend.

Read the issue for free on your iPad through our app, or if you’re on a desktop computer you can also read it in our web viewer.

In this issue

Gendered Tea and Coffee
Consumers are becoming more demanding of their product choices, even when it comes to everyday staples, including tea and coffee. GlobalData examines ways that brands are rethinking how to increase category growth < br /> Read the article.

Exciting Experimentation
Finding new ways to engage consumers is vital for brands in a competitive and saturated market such as non-alcoholic drinks. Looking at the latest consumer survey data from GlobalData, we find out what motivates consumers to experiment with different flavours in non-alcoholic beverages.
Read the article.

Indulgent Innovations
Carbonates manufacturers are struggling to adapt to changing consumer demands following the backlash against sugar. But could brands use the negative perception of sugar to their advantage? Tom Vierhile explores how PepsiCo blazes an indulgent new trail with its BBLz mixology soft drink concept.
Read the article.

Caffeine Control
It is no secret that coffee is one of the most popular sources of caffeine on the planet. But coffee is rarely promoted exclusively on the basis of its caffeine content. GlobalData takes a look at a functional coffee that is all about caffeine levels.
Read the article.

A Drop of Colour
Novel drinking experiences are in high demand among alcoholic drinks consumers, as drinkers seek out more unusual products. GlobalData explores a new colour-changing gin in the US that is set to shake up drinking routines.
Read the article.

Take a Break
Consumers are leading more demanding lifestyles, which are draining energy levels and driving the need to relax and rejuvenate. Conscious of the negative health implications of an imbalanced lifestyle, many concerned consumers are paying greater attention to their drink choices. Drawing on GlobalData research, Eloise McLennan explores how brands can tap into the vitality and balance trend.
Read the article.

Next issue: December 2017

Based on recent analysis from GlobalData, we take a look at the declining popularity of carbonates in the UK, investigate consumers’ preferred consumption locations for alcoholic drinks, and explore the appeal of honey water, which is currently being touted as a healthy hydrator, immune-booster, energy source and ‘natural’ sweetener.

Plus, we examine how roasters such as Stumptown are redefining the premium coffee/café experience, take a look at a new gin offering ‘flavoured’ with motorcycle parts for the Harley-Davidson lover, and find out how brands can tap into the customisation trend.

About GlobalData

GlobalData is a research specialist providing unique and market leading data and insights into the international soft drink and alcoholic beverage industries. With in-depth analysis and a highly detailed database at your fingertips, the GlobalData Intelligence Center enables you to make informed and strategic decisions for your organisation in an ever-changing and highly competitive market. GlobalData’s coverage is unrivalled in its depth, geographic scope and local insights.

Digital magazine FAQ

You can read Inside Drinks for free on the iPad. Download our app to read the latest issue and browse the back issues in our archive.

You can also continue to read the desktop version for free on our web viewer. (Browser compatibility: The web viewer works in the latest two version of Chrome, Firefox and Safari, as well as in Internet Explorer 9 and 10. Some features may not be compatible with older browser versions.)