Thailand has become a leading supplier for health drinks.
The rise of craft-brewed soft drinks.
How to mix the perfect Mare Nostrum.
The market for healthy drinks is growing.
Horchata has earned the title 'drink of the gods' in Spain.
Following success in the US, Lannique is now being stocked in the UK.
Menabrea has been manufactured by the same family for over one hundred and fifty years.
Consumer behaviours can vary widely between different age groups and genders.
Why have single flavours, such as orange and apple, become less popular?

Inside Drinks is now free for the iPad. Download our app to read the latest issue and browse our back issues for free.

id issue 14

Tigernuts have been popular for centuries and across different cultures for their health benefits and nutrition. We speak to Mariam Kinkladze, founder of Organic Gemini to find out about the holistic uses of tigernuts in horchata and how the company plans to appeal to consumers who have never even heard of horchata.

Also in the latest issue of Inside Drinks, we look at the growing trend for healthy and freshly grown produce in the drinks industry, as mountains of fresh fruit and vegetables make their way out of Thailand and end up in supermarket shelves and homes around the world.

Moreover, we speak to Canadean about the popularity of premium juices with mixed flavours, find out more about 200-year-old rose liqueur spirit, Lanique, take a look at the new market for healthy plant-based drinks and, finally, explore the importance of a brand’s history when connecting to consumers.

Read the issue for free on your iPad through our app, or if you’re on a desktop computer you can also read it in our web viewer.

In this issue:

A Taste of Thailand
Along with escape-worthy beaches and stunning historical ruins, Thailand is also known for its fresh produce that is currently making a big splash in the drinks industry as Stephanie Phillips discovers.
Click here to read more.

It Takes Time
Craft-brewed soft drinks are resonating with certain age cohorts. Sonia Sharma talks to John McLean from Bundaberg to find out more.
Click here to read more.

The Mare Nostrum
Rocket restaurants recently released their new Ginteresting menu. Inside Drinks went to the Bishopsgate branch where assistant manager, Martin Hughes, shows us how to make the perfect Mare Nostrum cocktail.
Click here to read more.

Wellness Tonics
The new market for healthy plant-based drinks is growing. These tonics — designed for daily use and, more recently, on-the-go functionality — come packed with antioxidants and unique health properties. Charlotte Richardson Andrews investigates.
Click here to read more.

Drink of the Gods
New York-based company Organic Gemini has put a new spin on an age old recipe. Stephanie Phillips finds out more about horchata and its superfood qualities.
Click here to read more.

The Future is Rosy
Lawrence Huggler jumped at the chance to buy Lanique, a 200-year-old rose liqueur spirit, in 2013. Since then, it’s proved popular in his US hometown, and is now stocked in the UK. Margot Knight chats to Huggler about the spirit’s colourful past and its recent popularity.
Click here to read more.

Infusing Traditions
How important is a brand’s history when connecting to consumers? Sonia Sharma talks to Menabrea, the Italian brewery that has been operating for over a century about its longevity.
Click here to read more.

Mixing It Up
Canadean’s latest research shows that consumers are favouring premium juices with mixed flavours over historically popular single flavours. Margot Knight asks product development and taxonomy manager Antonella Reda for more on this trend and the future of the juice market.
Click here to read more.

Know Your Market
Our new series of special issues published in association with Canadean explores consumer trends shaping the alcoholic beverages market. Here, we take a look at some of the trends manufacturers should be aware of when developing product and marketing strategies.
Click here to read more.

Next issue preview

Keeping up the momentum in beverage innovation keeps consumers guessing. We find out more about the new Around the World cocktail menu from Salvatore’s Bar in London to learn how they are incorporating design and ingredients to showcase their new offerings.

In the next issue of Inside Drinks, we speak to the teams behind drinks that promise that lower stress, explore the European milk quota and profile the new beverage that is said to cure a hangover.

Moreover, in our Ingredients Focus we analyse the botanical market, look at the most popular trends for 2016 and find out how the industry can tackle counterfeiting.

The next issue will be out in February 2016.

Digital magazine FAQ

You can read Inside Drinks for free on the iPad. Download our app to read the latest issue and browse the back issues in our archive. Sign up for a free subscription in the app and never miss a new issue.

You can also continue to read the desktop version for free on our web viewer. (Browser compatibility: The web viewer works in the latest two version of Chrome, Firefox and Safari, as well as in Internet Explorer 9 and 10. Some features may not be compatible with older browser versions.)