Sainsbury's supporting craft cocktail brand Vacay is expected to help independent brands compete in the ready-to-drink alcohol market.
During the last few years, Iced/RTD coffee products have seen a boost and now with Covid-19, the new Nescafe Gold Iced range embraces more at-home consumption trends.
The hard seltzer category has shown growth in French supermarkets in 2021 in accordance with increasing customer health and wellness awareness.
Kefir products are globally becoming a trendy alternative to traditional dairy products. Kefir is a fermented milk drink, traditionally made using cow or goat milk.
The premiumisation trend within the juice category has grown noticeably more prominent in recent years. However, this progressive growth was slowed down in 2020 in light of Covid-19 which saw consumers’ priorities shift.
Following the Thai Government’s approval of the commercial growing and use of hemp and cannabis for consumer goods, soft drink manufacturers are scrambling to cash-in on the high potential of cannabidiol (CBD) beverages.
Ayurveda is an alternative medicine system used in Indian traditions that focuses on natural approaches to health and wellness.
Uber Technologies, which owns food delivery platform Uber Eats and ridesharing platform Uber, has agreed to buy US-based on-demand alcohol marketplace Drizly in a stock and cash deal valued at around $1.1bn.
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