Trends Archives - Verdict Drinks

Analysis

How youth culture is transforming the drinks industry

Consumer-focused industries are being forced to rapidly transform in the wake of ever-increasingly...

How youth culture is transforming the drinks industry

Consumer-focused industries are being forced to rapidly transform in the wake of ever-increasingly conscious consumers. With access to more information than ever before and a drive to put their money where their mouth is, we find out what young consumers are doing to the drinks market.

Comment

No heartache with alco-seltzers

Anheuser-Busch InBev’s Bon & Viv aired its TV ad during Super Bowl LIII and this wide reaching promotion also helped to raise the recognition of the drink.

Analysis

Matcha and mindfulness: tea answers the demand for wellness

With consumer demand for wellness-related products growing, tea has seen new avenues of success. With a vast range of infused options available, health-functionality seems to be the future for the sector. We explore how the tea industry is changing.

Analysis

Dairy 2.0: adapting the dairy industry to the changing market

The dairy market has been taking hits in recent years, due to both a variety of economic upsets and consumers increasing shift towards milk alternatives. In order to recover, the sector needs to be able to adapt and innovate. We find out what shape the dairy industry’s future may take.

Comment

Pepsi focuses on local identity and taste with Japan-only cola

In an attempt to reverse its fortunes in Japan, Suntory Beverage & Food have launched a Pepsi variant exclusively for the Japanese market

Comment

Flavoured alcoholic drinks vie for affections in Japan

According to GlobalData’s Q3 2018 global consumer survey, 46% of Japanese millennials said they consumed FABs at least once a week. This figure is much greater than the national average of 21%.

Analysis

Flying high: what will the future of cannabis-infused drinks look like?

As cannabis is gradually legalised across the US, start-ups have scrambled to capitalise on demand with new lines of marijuana-infused beverages. Lyden Henderson, chief operating officer at San Diego-based High Style Brewing, explains the regulatory challenges involved with tapping into the THC market, and where it could head in the future.

Analysis

Aluminium cans: the sustainable option for drinks packaging?

With canned wine and cold brews increasingly hitting supermarket shelves, is switching to aluminium cans the next step for sustainability? In this Q+A Marcel Arsand, chairman of trade body the Can Makers, explains why cans are enjoying a boost.

How youth culture is transforming the drinks industry

Matcha and mindfulness: tea answers the demand for wellness

Dairy 2.0: adapting the dairy industry to the changing market

Pepsi focuses on local identity and taste with Japan-only cola

Flying high: what will the future of cannabis-infused drinks look like?

Aluminium cans: the sustainable option for drinks packaging?

After years of plummeting sales, squash is back in vogue in the UK

Latest Content

Top influencers in Beverages in Q3 2019: The top individuals to follow

How youth culture is transforming the drinks industry

No heartache with alco-seltzers

Matcha and mindfulness: tea answers the demand for wellness

Dairy 2.0: adapting the dairy industry to the changing market

Pepsi focuses on local identity and taste with Japan-only cola

Flavoured alcoholic drinks vie for affections in Japan

How fermented drinks went mainstream

Flying high: what will the future of cannabis-infused drinks look like?

Aluminium cans: the sustainable option for drinks packaging?

Latest News

UK introduces consultations to reduce plastic packaging waste

Verdict Drinks is using cookies

Most Read

Latest Content

Top influencers in Beverages in Q3 2019: The top individuals to follow

How youth culture is transforming the drinks industry

No heartache with alco-seltzers

Matcha and mindfulness: tea answers the demand for wellness

Dairy 2.0: adapting the dairy industry to the changing market

Pepsi focuses on local identity and taste with Japan-only cola

Flavoured alcoholic drinks vie for affections in Japan

How fermented drinks went mainstream

Flying high: what will the future of cannabis-infused drinks look like?

Aluminium cans: the sustainable option for drinks packaging?

Latest News

UK introduces consultations to reduce plastic packaging waste

Read our magazine

Download our 2019 Technology, Media & Telecoms Predictions worth over $5,000 for free