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  • 9 March 2017

    Counting calories at the pub

    In February 2017, two large drinks brands and one large pub chain announced that they would label alcoholic drinks with nutritional information. Could this result in a big shift in...

  • 9 March 2017

    UK budget brings little relief for pubs

    The Budget has been announced and many people are still cheering about the extra money being given to schools and the NHS, which a few believe is long overdue. But...

  • 3 March 2017

    Mixed signals from 7Up

    In a novel attempt to fight back against declining fizzy drink sales, PepsiCo’s 7Up brand is trying to tap into new consumption occasions by promoting the sugary beverage as an...

  • 3 March 2017

    A positive future for plant waters?

    With sugar content increasingly under inspection plant waters have perfectly planted themselves in a niche. However, do the beneficial qualities of these natural products have a positive future given their...

  • 26 January 2017

    Are strict regulations working in energy drinks?

    More countries are implementing a sugar tax or banning the sale of energy drinks to minors completely, but will this make a difference to the amount of the beverage consumed?

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