The launch of PepsiCo’s Mountain Dew Amp Game Fuel is the latest development in the profitable partnership between soft drinks producers and the esports industry.
Recycled materials won't save packaged beverage makers from their plastic addiction. Can packaged beverage manufacturers break this addiction and head off a public backlash against plastic waste? Or will they...
In recent years, energy drinks have become increasingly popular, particularly among young people and with many mixing them with alcohol.
Following a long awaited relief from a blistering summer, it seems consumers are more than ready to throw themselves into the festive season.
ABInBev is set to take full control of American brand Budweiser in Japan from 2019, but Japanese craft producers, lacking the muscle of a multinational backer, may find it more...
Growth for PepsiCo’s beverage business shows that its diversification strategy has been paying off, securing a lasting legacy for outgoing CEO Indra Nooyi
Alcohol producers need to innovate given that the UK’s taste for alcohol is declining, particularly amongst younger consumers.
Cannabis drinks might be emerging as the latest health-focused fad, but mixed consumer opinion suggests Coca-Cola should proceed with caution if it is to enter this developing market.
The highly publicised grand opening of Starbucks’ new reserve roastery in Milan’s Palazzo della Poste already has many observers wondering whether the coffee giant’s gamble in Italy’s traditional coffee shop market will pay off.
By targeting morning consumption, Rockstar’s new ‘First Start’ brand has identified an emerging opportunity for energy drinks in the wake of declining UK juice sales. However, growing health concerns and...