Growth for PepsiCo’s beverage business shows that its diversification strategy has been paying off, securing a lasting legacy for outgoing CEO Indra Nooyi
Alcohol producers need to innovate given that the UK’s taste for alcohol is declining, particularly amongst younger consumers.
Cannabis drinks might be emerging as the latest health-focused fad, but mixed consumer opinion suggests Coca-Cola should proceed with caution if it is to enter this developing market.
The highly publicised grand opening of Starbucks’ new reserve roastery in Milan’s Palazzo della Poste already has many observers wondering whether the coffee giant’s gamble in Italy’s traditional coffee shop market will pay off.
By targeting morning consumption, Rockstar’s new ‘First Start’ brand has identified an emerging opportunity for energy drinks in the wake of declining UK juice sales. However, growing health concerns and...
Ever under fire, energy drinks have been linked to a handful of medical conditions and health concerns. The resulting media scrutiny has triggered a major overhaul by some of the...
Uber’s global link-up with in-car commerce firm Cargo is likely to be a game-changer for soft drinks, with convenience emerging as a potentially major distribution channel for the industry.
The non-ready-to-drink (non-RTD) segment, which has struggled in recent years due to a lack of convenience, could see a resurgence thanks to innovative new bottle designs.
Heineken’s minority stake purchase will allow Beavertown to expand its brewing capabilities but has already alienated its customers and contemporaries.
Love Hemp Water, a functional spring water infused with cannabidiol (CBD), launched in Holland & Barrett stores last month. Could this be a sign that the ingredient is here to...