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All articles by Eloise Mclennan

  1. How can drinks brands tap into the consumer demand for beverages that benefit vitality and wellbeing?

    For modern shoppers, keeping on top of busy schedules can be a stressful task. The multitude of time-consuming demands from…
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    9 Jan
  2. Inside Drinks Magazine: Market Focus Special Issue – January 2018

    As consumer demands and lifestyle requirements evolve, brands have new opportunities to target shoppers with innovative new products. Based on…
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    21 Dec
  3. Iconic Gin : Maintaining the balance

    It’s been an extraordinary few years for gin manufacturers. The spirit, with juniper berries at its heart, has been a…
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    18 Dec
  4. Ancient grains: an age-old brewing method

    With evidence of beer consumption appearing as far back as Neolithic-era, Mesopotamia, the fermented drink has been through a number…
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    5 Dec
  5. Home and away: exploring the rise of on-the-go drinking

    Feelings of time scarcity are high for consumers around the world. Fuelled by growing urbanisation, consumers are spending more time…
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    4 Dec
  6. Inside Drinks Magazine: Market Focus Special Issue – December 2017

    As consumers adopt a more personal approach to maintaining their health and wellbeing, demand for products that cater to individual…
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    30 Nov
  7. Inside Drinks Magazine: Market Focus Special Issue – November 2017

    Inside Drinks is now free for the iPad. Download our app to read the latest issue and browse our back…
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    19 Oct
  8. Inside Drinks Magazine: Market Focus Special Issue – October 2017

    Inside Drinks is now free for the iPad. Download our app to read the latest issue and browse our back…
    Read More…

    28 Sep
  9. Inside Drinks Magazine: Market Focus Special Issue – September 2017

    Inside Drinks is now free for the iPad. Download our app to read the latest issue and browse our back…
    Read More…

    31 Aug
  10. Personalising beverages to target individualistic consumers

    Consumers are moving towards right-for-me products that reflect their lifestyle choices. Image courtesy of ProStockStudio Driven by the desire for products…
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    21 Aug

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