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All articles by Eloise Mclennan

  1. Stevia, agave and honey: ingredient weapons to challenge the war on sugar

    According to GlobalData’s Q3 2016 global consumer survey 60% of consumers globally say they are always or often influenced by…
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    25 Jul
  2. Bargain hunting: how consumer frugality effects the drinks industry

    For modern shoppers, the pursuit of value is not solely driven by the desire to obtain the lowest price. Rather,…
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    7 Jun
  3. Private label evolution

    In the past, criticism over poor quality hindered the popularity of private labels. But as consumer attitudes towards store brands…
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    24 May
  4. Gut health: fermentation gaining favour

    Kombucha, a fermented tea beverage packed with live bacteria, has been making waves as the latest go-to health beverage. Made…
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    17 May
  5. How can drinks brands tap into the consumer demand for beverages that benefit vitality and wellbeing?

    For modern shoppers, keeping on top of busy schedules can be a stressful task. The multitude of time-consuming demands from…
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    9 Jan
  6. Inside Drinks Magazine: Market Focus Special Issue – January 2018

    As consumer demands and lifestyle requirements evolve, brands have new opportunities to target shoppers with innovative new products. Based on…
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    21 Dec
  7. Iconic Gin : Maintaining the balance

    It’s been an extraordinary few years for gin manufacturers. The spirit, with juniper berries at its heart, has been a…
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    18 Dec
  8. Ancient grains: an age-old brewing method

    With evidence of beer consumption appearing as far back as Neolithic-era, Mesopotamia, the fermented drink has been through a number…
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    5 Dec
  9. Home and away: exploring the rise of on-the-go drinking

    Feelings of time scarcity are high for consumers around the world. Fuelled by growing urbanisation, consumers are spending more time…
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    4 Dec
  10. Inside Drinks Magazine: Market Focus Special Issue – December 2017

    As consumers adopt a more personal approach to maintaining their health and wellbeing, demand for products that cater to individual…
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    30 Nov

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