Wines of Great Britain (WineGB) has announced its company rebrand, including a restructured logo and a new style that is designed to reflect the company’s authority in representing the wine producers of Great Britain.

The new logo illustrates a bunch of grapes on top of the UK’s flag, which is said to represent the growing international reputation of the country’s wines. Branded on a dark blue background, these images are shown alongside text saying ‘Wines of Great Britain’.

Alternative colour schemes have also been offered for the restructured logo, including white and monochrome.

“We knew that the overall style should not look like a creative drinks brand, but rather carry the air of government authority about it.”

WineGB marketing director Julia Trustram Eve said: “We are proud and delighted to launch our new branding.  It was important to us to have a device that is memorable and recognisable, authoritative and adaptable.

“We wanted the branding to be contemporary and stylish, to reflect the quality and heritage, as well as the exciting future of our industry and its wines, and with this design we have it.”

The logo and branding were restructured in collaboration with Tom Clarke of design agency Irving & Nichols. He said: “We knew that the overall style should not look like a creative drinks brand, but rather carry the air of government authority about it, while reflecting the elegance and quality of English and Welsh wines.

“It was also important that the device should not encroach on an individual wine brand or bottle design but be entirely complementary.”

The new branding and name will be released on social media and communicated through the company’s marketing materials in the near future.