Southern Glazer’s Wine & Spirits has signed a technology partnership with Vermont Information Processing (VIP), a specialist in data processing, reporting and analytics solutions for the drinks industry.

The deal will allow Southern Glazer’s and its trading partners to have superior visibility into sales activity, deal information and pricing of the alcohol company’s products.

The partnership will also improve Southern Glazer’s depletion reporting access, as well as develop and implement a new pricing platform for the brand’s commercial team.

Southern Glazer’s will reach out to its supplier partners in the coming weeks to provide specific details on the benefits they will gain as a result of the company’s technology partnership with VIP.

“The improved planning, analytics and reporting capabilities from the VIP partnership will add tremendous value to our supplier and retailer relationships.”

Southern Glazer’s Revenue Management senior vice-president Amy Grantland said: “The improved planning, analytics and reporting capabilities from the VIP partnership will add tremendous value to our supplier and retailer relationships and significantly transform the pricing process.”

VIP president Dan Byrnes said:  “VIP and Southern Glazer’s have an exciting history of working together.

“This next chapter will provide Southern Glazer’s trading partners with unparalleled transparency into pricing and a unique platform for data-driven planning. VIP’s technical architecture, combined with Southern Glazer’s expansive reach, create an ideal partnership.”

Southern Glazer’s is the largest wine and spirits distributor in North America. It operates in 44 US states, the District of Columbia, Canada and the Caribbean.

VIP has been providing specialist solutions for the beverage industry since 1973. Its solutions are fully integrated into the partner company’s distribution network.