US-based craft spirit producer Eastside Distilling has contracted the Republic National Distributing Company (RNDC) to distribute its recently launched Redneck Riviera Whiskey (RRW) in North Dakota, Nebraska and Oklahoma, US.

The new Redneck Riviera Whiskey is a collaboration between Eastside Distilling and multi-platinum country-music artist John Rich.

The distiller signed an exclusive licensing agreement with John Rich last year for the growing Redneck Riviera lifestyle brand.

“I am delighted we have added North Dakota, Nebraska and Oklahoma. Discussions are taking place for even more territories.”

Eastside Distilling sales senior vice-president Jarrett Catalani said: “RRW is already available in the five Gulf Coast states of Texas, Louisiana, Alabama, Mississippi and Florida, as well as North Carolina, Georgia, Oregon and Tennessee.

“I am delighted we have added North Dakota, Nebraska and Oklahoma. Discussions are taking place for even more territories.”

Launched in 2014, Redneck Riviera has its footprint in the footwear, apparel, hospitality, food and spirits industries.

Eastside Distilling has been producing craft spirits in Portland, Oregon since 2008.

Its brand portfolio includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a line of fruit-infused spirits.

RNDC is a wholesale beverage alcohol distributor, serving as a brand-building and product expert liaison between suppliers and those who sell or serve alcoholic beverages.