Phivida Holdings has launched its nanoencapsulated-cannabidiol (Nano-CBD) infused beverages into the US athletic and sports medicine market.

Designed for athletes, fitness professionals and health-conscious consumers, Phivida claims that its Nano-CBD Sports line improves physical and mental performance.

The new lineup will be offered to consumers in Focus, Protect and Relax varieties.

“The Nano-CBD range is claimed to be produced using full-spectrum hemp oil combined with a proprietary blend of organic, plant-based nutraceuticals.”

Focus combines orange and grape flavours and is designed to improve mental alertness, cognition and memory. Protect blends of raspberry and blueberry flavours and targets stress relief, anti-inflammation and central nervous system (CNS) protection. Relax is a mix of pomegranate and cranberry flavours and aims to modulate mood, stress and sleep.

The Nano-CBD range is claimed to be produced using full-spectrum hemp oil combined with a proprietary blend of organic, plant-based nutraceuticals with high CBD content and other non-psychoactive phytocannabinoids, terpenes and flavonoids.

The BC College of Naturopaths’ former president Brian Martin said: “Phivida’s Nano-CBD infused functional foods and natural health products provides a therapeutic dose of cannabinoids and meet professional standards of QA/C and third-party lab tests for safety and efficacy, which provides licensed naturopathic doctors with a greater level of comfort when recommending products to patients and fellow alternative health care practitioners.”