American food and beverage firm PepsiCo has launched new fruit flavoured water-based drink bubly to the market.

Claimed to be free from artificial flavours, sweeteners and calories, the new water-based drink range features flavours Limebubly, Grapefruitbubly, Strawberrybubly, Lemonbubly, Orangebubly, Applebubly, Mangobubly and Cherrybubly.

The drinks are packaged in 20oz single-serve bottles and 12oz cans of eight and 12 packs.

“We created bubly to provide consumers with a great-tasting, flavourful, unsweetened sparkling water in a fun, playful, and relevant manner.”

PepsiCo North America Beverages Water Portfolio vice-president Todd Kaplan said: “When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs.

“We created bubly to provide consumers with a great-tasting, flavourful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we’ve seen in the sparkling water category today.

“This is an exciting addition to our PepsiCo portfolio, which is why we’re committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards.”

The new drink’s release follows the launch of PepsiCo’s premium bottled water LIFEWTR.

PepsiCo’s product portfolio includes 22 brands of food and beverages, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.