White Coffee introduces new coffee product lineup in US
US-based importer and roaster White Coffee has launched a new line of products under National Geographic brand Coffees of the World.
The new lineup includes four different varieties of coffee blends including Sumatra, Rain Forest, Peruvian, and African.
Sumatra offers a sensory experience with earthy herbal scents and a grapefruit flavour. Peruvian offers high floral and chocolate fragrances.
For the Rain Forest blend, the company used coffee beans harvested in Central America’s mid-elevation rain forests to provide a full-bodied, crisp, and complete coffee.
The African Blend is a combination of Ethiopian and Kenyan coffees, which are grown using traditional methods.
The National Geographic ‘Coffees of the World’ range will be available in both 10oz bags and White Coffee's biodegradable BioCup.
White Coffee executive vice-president Jonathan White said: "More and more people are becoming premium coffee lovers.
"These new consumers not only take immediately to the flavour but become instant connoisseurs with highly selective tastes that can only be satiated with the best blends from the far reaches of the globe.
“We are grateful to National Geographic for providing its knowledge and expertise of the world to this delicious line of original coffees."