Waterloo Sparkling Water to enter US market in September


Waterloo Sparkling Water is set to enter the US market in September this year.

The product will be available in a 12-ounce can, and will be retailed in 12-can fridge pack cases.

The water is currently produced and canned at the Central Texas facility. The company intends to open more plants in the future due to an increase in demand.

Waterloo Sparkling Water founder and chief marketing officer Brandon Cason said: "We can't wait for consumers to taste Waterloo. We know they want healthier products without having to sacrifice taste. Waterloo Sparkling Water delivers big but has zero calories and no sugar."

"The product will be available in a 12-ounce can, and will be retailed in 12-can fridge pack cases."

Waterloo will be available in Original, Black Cherry, Watermelon, Coconut, Lemon, Lime and Grapefruit varieties, retailed at $5.99 for a pack of 12 cans.

Initially, Waterloo will be available at Whole Foods Market locations in the US and will be made available at other retailers at a later stage.

Whole Foods Market grocery category manager Jillian Shimskey said: "We're excited to be partnering with Waterloo on their upcoming launch.

"Their commitment to great quality and value aligns with our own, and we believe Whole Foods Market shoppers will love the 'true-to-fruit' flavours in their convenient and artfully-crafted cans."