Vrai Vodka Drinks introduces organic craft alcohol beverages


US-based packaged spirits distiller Vrai Vodka Drinks has introduced organic craft alcohol beverages Vrai Tangerine, Vrai Green Tea, and Vrai Paloma.

These beverages are available across selected retail outlets in Florida, California, Texas, and New Jersey.

Vrai Vodka Drinks' managing partner Nicholas Piekoszewski said: "Most other drinks in the flavoured malt beverage or spirits category contain high-fructose corn syrup, artificial flavours, and colours and preservatives.

"Our vodka drinks are certified organic, gluten-free, and all-natural, with full disclosure of our ingredients on every product."

The company’s new products are packaged in 12oz sleek recyclable beverage cans produced by Ardagh, which offers glass and metal packaging solutions for food, beverage, and consumer care brands.

"Cans deliver the best in filling, distribution, and retail display economics."

Ardagh's metal beverage North America chief executive officer (CEO) Claude Marbach said: "Vrai is a great example of a growing brand gaining increasing acceptance from a consumer base more concerned about exactly what ingredients are in the products they choose.

"And beverage cans are a great way to reach these consumers in a very efficient way as cans deliver the best in filling, distribution, and retail display economics."

"We'll be adding many more states in the next few months, with full coverage of the US by next year.”

International distribution will be planned later on, as the company continues to grow the Vrai brand and business.


Image: Vrai Tangerine, the latest specialty craft vodka drink offering from Vrai Drinks, is now available in Ardagh Sleek beverage cans. Photo: courtesy of PRNewsfoto/Ardagh Group.