Vintage Wine Estates acquires Firesteed Cellar in Oregon, US


Vintage Wine Estates (VWE) has acquired US-based Firesteed Cellars, a 50,000 case brand that offers wine products such as Pinot Noir and Pinot Gris.

The acquisition of Firesteed Cellars is said to be VWE’s first wine brand acquisition in the US state of Oregon. Under the terms of the deal, Firesteed will continue to source fruit at the 90-acre Firesteed Estate Vineyard and 202-acre Erratic Oaks Vineyard located in nearby Dallas.

VWE's president and chief executive officer (CEO) Pat Roney said: "We have particular expertise in the brand creation and taking new brands to market at a rapid pace. 

“We also understand the importance of proven wine brands with a track record of excellence and awareness among both trade and consumers."

"We have particular expertise in the brand creation and taking new brands to market at a rapid pace."

Firesteed's founder Howard Rossbach will retain the Citation brand and the Erratic Oaks Vineyard. The acquisition is reported to be in line with VWE’s growth strategy, which focuses on creating and bringing original new brands to market by adding them to its portfolio through acquisition and growth.

Over the past two years, VWE acquired Napa Valley's Delectus Winery, Splinter Group Spirits, and Cameron Hughes Wine. During the same period, the company also acquired the distribution rights to Clayhouse Wines from Paso Robles, Washington State's Buried Cane, and Gouguenheim Winery from Argentina.

Its existing portfolio includes brands such as BR Cohn Winery, Clos Pegase, Swanson, Delectus, Windsor Vineyards, and Middle Sister Wines.