C&C Group has signed a three-year agreement with Vandergeeten for the distribution of its Tennent’s portfolio in China.

As per the agreement, Vandergeeten will initially launch Tennent’s 1885 Lager, Tennent’s Stout, Tennent’s Whisky Oak Aged Beer, Tennent’s Scotch Ale, and Tennent’s Extra into both the on premise and off premise channels in China.

Vandergeeten has been distributing food and beverage products from Belgium and other countries of Western Europe into China for over two decades.

"This is a fantastic opportunity for C&C Group to work in partnership with a well established company in China."

C&C Group international division managing director Joris Brams said: "This is a fantastic opportunity for C&C Group to work in partnership with a well established company in China with a very strong reputation in the drinks business.

"The market for imported premium beers in China has enjoyed stellar growth over the last 5 years and this partnership with Vandergeeten will ensure that the Tennent’s brand portfolio is well positioned for long term growth in China"

Vandergeeten CEO Yu Xiaoning said: "Working with C&C is an exciting opportunity for us to even further diversify our wide range of premium European beers.

"We’re confident that in cooperation with C&C, we can develop Tennent’s into a popular and successful brand enjoyed by customers all throughout the country."

C&C Group produces Irish cider brand Bulmers, international cider Magners, a range of English ciders, and the Tennent’s beer brand.

It also manufactures two craft cider brands in the US, Woodchuck and Hornsby’s.