US Beverage to import certain speciality Heineken brands
Heineken Americas Export has appointed US Beverage (USB) as its US importer of certain speciality Heineken brands.
These brands will include varieties from Europe, Latin America, South America, and South East Asia. The brands handled by affiliates Heineken USA and Five Points Trading Company will not be included under this deal.
Heineken Americas Export director Jose Luis Lopez Portillo said: "After an extensive review of our US importation organisations, and as a result of the evolution of the US market, we are excited to partner with US Beverage in our strategy to build our extensive portfolio of speciality international brands.
“Heineken has partnered with USB in part for a number of years and has proven itself as a builder of premium brands throughout the US.
“We are quite confident and excited that our partnership will provide national growth in the important US market.”
The transition will commence immediately and includes a wide range of speciality brands from Heineken Americas Export.
USB and Heineken Americas Export will handle sales, marketing, and distribution activities of the imported Heineken brands.
US Beverage vice-president and general manager Justin Fisch said: "We are honoured to continue our relationship with Heineken Americas Export and their superb team of managers. We are very excited by the opportunity to take these extraordinary brands to new levels of success in the US."