US-based matcha tea maker Matchaah goes public
Matchaah has become a publicly traded company in the over-the-counter (OTC) market.
The company also plans to launch an Instant Latte, its second product under the Matchaah brand this month. This ready-to-mix premium matcha tea drink will be available in chai, chocolate chili spice, and coconut flavours.
Matchaah plans to launch more ready-to-drink (RTD) and ready-to-mix matcha beverages this year at retail outlets, restaurants, and coffee shops across the US.
Matchaah founder and CEO Paul Henson said: "Our beverages make it easy for anyone to choose a healthier drink option.
"When I discovered matcha tea, I fell in love with the daily ritual that brought my family together and the functional and nutritional benefits of matcha tea. I wanted to share those benefits with everyone and since most people do not have time for a lengthy tea process, I set out to find convenient ways to make matcha tea more accessible and create a full line of great tasting and convenient products.
"I wanted to create different flavour experiences that would entice non-tea drinkers and give current matcha tea drinkers a new experience."
Matcha tea has antioxidants, natural caffeine, high levels of L-Theanine, and has been a part of Japanese culture for centuries. Matchaah claims that it compressed these qualities into convenient products for consumers.
Image: Matchaah Instant Latte flavours. Photo: Courtesy of Matchaah, Inc. via Prnewswire.com.