Tesco introduces new range of low-alcohol wines
Tesco has unveiled a new range of low-alcohol wines across all its stores in the UK.
The range includes Cabernet Tempranillo, Grenacha-Rosé, and a Sauvignon Blanc, all of which contain less than 0.5% alcohol.
Tesco's master of wine James Davis said: “With the consumption of alcohol in the UK down by 18% over the last decade, we're seeing increasing numbers of customers who want to enjoy the social aspect of having a drink and are looking for a quality wine drinking experience, but without the alcohol.
“In recent years we've seen improvements in the quality and range of low and no alcohol ciders and beers, which have put wine firmly in the shade.
"This is the first wine range of its kind sold in a supermarket, which offers customers a real comparable alternative to popular varieties such as Cabernet Sauvignon, Grenache rose, and Sauvignon Blanc, without any compromise on taste.”
The wines have been developed in partnership with Felix Solis. An innovative spinning cone technique has been used to remove the alcohol, without compensating the aroma, quality, and flavour profile of the wine.
Tesco’s new range is retailed for £3 for a 75cl. It is available in over 700 stores across the country and online.
Image: Tesco introduces low-alcohol wines across all its stores in the UK. Photo: courtesy of Tescoplc.