Talking Rain and Tata Global Beverages enter into strategic alliance
Flavoured sparkling waters manufacturer Talking Rain Beverage Company has entered a strategic alliance with Tata Global Beverages to help progress its Sparkling Ice into overseas markets.
The deal is also expected to to increase the reach of Tata Global Beverages Himalayan Natural Mineral Water brand in the US.
Talking Rain Beverage Company president Marcus Smith said: "We are proud to announce a strategic alliance between Talking Rain and Tata Global Beverages.
"Since 2012, we have worked diligently to create a strong and strategic direct-to-store delivery distribution network, comprising more than 300 distributors covering every county in the US."
Himalayan natural mineral water is claimed to be sourced from the underground moving stream aquifer, located nearly 400ft below the surface of the Himalayas.
The water travels through layers of rock, sand, and silt, which act as natural filters to give the water a unique composition and taste.
Tata Global Beverages Canada, America, and Australia regional president Stephen Rice said: “We are delighted to be partnering with Talking Rain for the US market entry of Tata Global Beverages' Himalayan natural mineral water.
“With this entry, our product portfolio in the US market will extend to the water category in addition to our existing coffee and tea portfolio.
“Himalayan is one of the first premium Indian fast-moving consumer goods (FMCG) brands to target the broader American audience and we look forward to working with Talking Rain to establish a strong market presence for Himalayan natural mineral water."