US-based company Sweegen has commercialised its high-purity stevia Bestevia Reb-M.

A producer of non-caloric and non-genetically modified organism (GMO) sweeteners, Sweegen claims Bestevia Reb-M is a first-of-its-kind product and produced through bioconversion.

According to the company, customer responses have been exceptional. Major global beverage company that recently used Bestevia Reb-M in a large-scale trial for one of its bottled beverages.

The stevia sweetener’s taste is said to be comparable to regular table sugar. Global demand for sugar continues to increase, while production decreases. In addition, companies are faced with a tax on high-sugar products. Bestevia Reb-M, which is produced through enzymatic conversion, addresses these manufacturing challenges.

"Bestevia Reb-M is produced utilising the company’s proprietary and patent-pending bioconversion technology."

Bestevia Reb-M is produced utilising the company’s proprietary and patent-pending bioconversion technology, making use of natural steviol glycosides derived from the stevia leaf.

The company anticipates that with the upcoming regulatory compliance in major markets, SweeGen's Bestevia Reb-M will be able to establish a new standard for the sweetener industry.

SweeGen is into development, production, and distribution of non-caloric, non-GMO sweeteners for the food, flavour, and beverage industries.