Rosa Foods introduces ready-to-drink meals at 7-Eleven Stores in Los Angeles
Rosa Foods has launched new ready-to-drink (RTD) meals brand Soylent across 18 7-Eleven stores in the Greater Los Angeles region.
The 7-Eleven company will sell Soylent in Cacao, Cafe Coffiest, and Cafe Chai flavours.
Soylent founder and CEO Rob Rhinehart said: "It is exciting that the demand for our breakthrough line of drinkable meals has moved beyond e-commerce.
"This new collaboration with 7-Eleven will make Soylent an even better option for customers looking for convenience without sacrificing their health.
“We are thrilled to be working alongside the talented 7-Eleven team and look forward to building our retail presence nationwide."
Soylent is claimed to include a number of vitamins, minerals, fats, carbohydrates, and proteins.
7-Eleven's senior product director for vault Todd McFarland said: "Soylent is a differentiated product for the on-the-go, millennial.
“It is a great example of a product that has reached online success in a short period, and we are excited to collaborate with Soylent to bring the drinkable meals to our stores in a single serving."
The new drinks are available at 18 7-Eleven stores in the Los Angeles area, Soylent.com, and Amazon.
Image: Soylent to sell ready-to-drink meals at 18 participating 7-Eleven stores. Photo: courtesy of Soylent via PR Newswire Association