ROK Drinks division, a segment of ROK Stars, has unveiled Graffiti Wine.

ROK has sourced its Graffiti Wines from unconventional regions such as Mumbai in India, Campania in Italy, and the Quereteo Valley in Mexico.

The wines are prepared using single varietal grapes, including Chenin Blanc, Falanghina, Sauvignon Blanc, Aglianico, Syrah, and Cabernet.   

"We know the design of the label is vital in the success of a new wine introduced to the market."

ROK Stars co-founder Jonathan Kendrick said: “While the quality of the wine itself is of course important, we know the design of the label is vital in the success of a new wine introduced to the market and, as such, we wanted our wine range to be truly visually outstanding.

“ROK Drinks have partnered with Diana Munoz, the Los Angeles-based graffiti and tattoo artist, who has designed hugely creative and compelling artwork for our wine bottles that will connect with the buyers.

“Our bottles look spectacular and the wine is superb.”

Graffiti Wine will be available from this December in the US, and then rolled out into the UK and Europe by early next year.

ROK Graffiti wine is priced between $15 and $20 per bottle.

ROK Stars was founded by US billionaire John Paul DeJoria and UK entrepreneur Jonathan Kendrick.