French-based alcoholic beverages firm Rémy Cointreau Group has debuted its new identity with the launch of a new corporate website, logo, and signature.

Initially launched last December in French and English, the new website consists of Group, Brands, Finance, Talents, CSR, and News sections.

Rémy Cointreau Group's chief executive officer Valérie Chapoulaud-Floquet said: “While the Group's brands each have their own identities, they share strong common values, instilled by the Group.

"We want these values to be brought to life in a more visible way for all our audiences. The redesign of the visual identity and corporate website is a first step.”

The new logo is shaped as a hallmark, while the phrase 'Terroirs, People, and Time' is the group's new signature.

Chairman François Hériard Dubreuil said: “Each of our products is associated with a specific terroir. Men and women work this land to get the best possible out of it. And the full value of this work is only realised many years later.

"This bond, which connects our clients to the terroirs through these people, represents the whole truth and nobility of our mission.”

Formed in 1990 following a merger of E. Rémy Martin & Cie and Cointreau & Cie, Rémy Cointreau Group produces wines and spirits. The group's portfolio includes brands such as Rémy Martin and Louis XIII cognacs, Cointreau liqueur, Metaxa Greek spirit, Mount Gay rum, St-Rémy brandy, Botanist gin, Bruichladdich, Port-Charlotte, and Octomore.