Red Bull introduces Red Bull Summer Edition Grapefruit Twist in US
Energy drink manufacturer Red Bull has launched new Red Bull Summer Edition Grapefruit Twist for a limited time period.
The company claims that its new drink offers a light, summery taste profile, with a grapefruit flavour.
Last year, Red Bull introduced Red Bull Summer Edition Kiwi Twist for a limited time and it returned earlier this year as a permanent offering as Red Bull Green Edition.
Currently, the Red Bull Editions line includes Red Bull Red Edition (Cranberry), Blue Edition (Blueberry), Yellow Edition (Tropical Fruits), Orange Edition (Tangerine), and Green Edition (Kiwi Apple), which are retailed in single serve 355ml cans.
In addition, the company has introduced Red Bull Red Edition, Blue Edition Yellow Edition, and Orange Edition in 250ml 4-packs in stores across the country.
Other offerings are Red Bull Sugarfree and Red Bull Total Zero variants for health conscious consumers.
Currently, Red Bull's drinks are available in more than 165 countries across the globe, and nearly six billion cans are consumed worldwide.