Purity Organic introduces low calorie sparkling line in US


US-based company Purity Organic has launched a new beverage line containing 15% juice and sparkling water.

The new beverages will be offered in watermelon, lemon, mandarin and grapefruit flavours in a 12oz can. Each can is claimed to contain the recommended daily intake (RDI) of Vitamin C.

Purity Organic Marketing director Bernadette Aguirre said: “Consumers want an organic, low-calorie option that has a richer taste and functional benefits.

“Purity Organic Sparkling delivers on functionality through the 100% RDI of Vitamin C and the taste experience is both delicious and playful, which is why we are marketing Sparkling as ‘Feel Good Fizz.’”

"Consumers want an organic, low-calorie option that has a richer taste and functional benefits."

Purity Organic Sparkling claims that all its beverages are produced using simple US Department of Agriculture (USDA) certified organic ingredients, with no added sugar or artificial flavours.

Purity Organic Sales and National Accounts director Eric Fling said: “Distribution is initially focused on our extensive direct store delivery (DSD) networks across the East and West Coasts and Mountain regions.”

Based in San Francisco, Purity Organic offers a wide range of beverage portfolio including organic juices, teas, coconut waters, and sparkling water with juice.