US-based Pulse Beverage has signed an agreement with three regional distributors for its Natural Cabana branded coconut water, lemonades, and limeades beverages in Alaska, Wisconsin, and New York.

Bill’s Distributing will distribute the products in Alaska, while ZT Distribution will be responsible for Wisconsin and Northern Illinois. For the Tri-county area of New York and Connecticut distribution, the company has entered into an agreement with the Croton Farms.

The new agreements are part of Pulse's operating plan designed to improve the quality of distribution across these regions.

Pulse Beverage's chief executive officer (CEO) Robert Yates said: “Bill’s Distributing in Alaska has the best direct store distribution (DSD) client relationships in the State of Alaska and will begin our relationship by distributing our Natural Cabana Coconut Water.

"Bill’s Distributing in Alaska has the best direct store distribution (DSD) client relationships in the State of Alaska."

“ZT Distribution brings us into all of the independent grocery and grocery chain stores in Wisconsin and northern Illinois which will become new channel customers to Pulse.

“Croton Farms allows us to acquire in upstate New York and Connecticut which will bring new DSD customers and Food Service customers for our Natural Cabana Lemonades and Limeades to be followed by Natural Cabana Coconut Waters at a later date.”

The company said that its new channel partners will help expand its market reach by distributing its products to the entire base of the grocery store, grocery chain and food service clientele.