French-based spirits and wines maker Pernod Ricard has launched a new flavoured vodka in its Absolut brand called Absolut Lime. 

The new expression expands the brand's current range of lemon-flavoured Absolut Citron and orange-flavoured Absolut Mandrin in the US.

To be available at nightlife destinations and at-home bar carts, Absolut Lime will be debuted at the 59th Grammy Awards on 12 February, as a cocktail offering called Absolut Limelight.

Pernod Ricard USA Absolut marketing director Nick Guastaferro said: "Lime is a very dynamic and complex fruit and we believe we've created the perfect flavor blend in Absolut Lime to enhance and elevate a variety of cocktails.

"Lime is a very dynamic and complex fruit."

"Thanks to a delicious flavour and easy mixability, Absolut Lime is great for going out or staying in, for creating simple or complex cocktails."

A blend of full-bodied citrus flavour with a light finish, the new vodka was created using ingredients from Ahus village in Sweden.

Absolut Lime is available for purchase in 750ml and 1l capacities.

Pernod Ricard portfolio includes multiple brands such as Absolut vodka, Tequila Avión, Chivas Regal scotch whisky, The Glenlivet single malt scotch whisky, Jameson Irish whiskey, Campo Viejo, Graffigna, Perrier-Jouët champagne and GH Mumm.

Pernod Ricard employs around 18,000 people, while its US unit Pernod Ricard USA employs 850 people.