Pernod Ricard completes acquisition of majority stake in Del Maguey Single Village Mezcal
Pernod Ricard has completed a majority stake acquisition in Del Maguey Single Village Mezcal through its subsidiary Pernod Ricard USA’s new brand ventures division.
Pernod Ricard chairman and CEO Alexandre Ricard said: “We are very impressed by Del Maguey’s successful track record and the high quality of their mezcals.
“This partnership illustrates our continued strategy of partnering with dynamic entrepreneurs who share our passion for authentic, high-quality crafted premium products and further extends our fantastic portfolio of genuine brands.”
Founded in 1995 by artist and entrepreneur Ron Cooper, Del Maguey Single Village Mezcal offers a wide-range of artisanal, hand-crafted mescals from the Oaxaca region of Mexico.
At the time of the agreement, Ron Cooper said: “We partnered with Pernod Ricard because they understand and appreciate our mission of preserving the culture of the Zapotec people and protecting the traditional process of making mescal.
“Through this partnership, our management team will gain increased opportunities to distribute our products to mezcal lovers around the world while also ensuring that the palenqueros, or families we work with, are able to continue crafting their liquid art for generations to come.”