Michigan-based Old Orchard Brands has introduced a new line of organic juice blends, Organic 100% Juice, in the American market.

Old Orchard's shelf-stable Organic 100% Juice is offered in four child-friendly flavours, namely Apple, Apple Cherry, Peach Mango, and Wild Berry.

The company claims that its new juice product features organic and non genetically modified organism (GMO) ingredients that many consumers are looking for, and does not contain any sugar or artificial flavours, colours or preservatives.

"Michigan-based Old Orchard Brands has introduced a new line of organic juice blends, Organic 100% Juice, in the American market."

Old Orchard marketing vice-president Kevin Miller said: “It's important that we provide the very best quality to our customers, but we must also ensure our products are accessible to all families, including those on a budget.

 “Our customers have told us they struggle to find organic and Non-GMO certified foods in their most frequently purchased household grocery products.

“This new line combines the best quality ingredients with great taste and affordability. In doing so, we offer new access for budget-conscious consumers interested in shopping organic and better-for-you foods.”

Each 64oz bottle provides eight, 8oz servings and has a suggested retail price of $3.49, and the 12oz Apple and Peach Mango frozen Organic 100% Juice concentrates have a suggested retail price of $2.49.

The company's Old Orchard Organic 100% Juice products are certified organic by the USDA, and have received verification from the Non-GMO Project to validate Old Orchard's quality and its compliance with rigorous best practices for GMO avoidance.

Image: Old Orchard introduced new line of Organic 100% Juice in the US market. Photo: Courtesy of PRNewsFoto/Old Orchard Brands.