NuZee partners with GRM to expands US presence of Coffee Blenders


US-based coffee manufacturer NuZee (trading as Coffee Blenders) has collaborated with Oregon-based natural food brokerage company Grass Roots Marketing (GRM).

According to the deal, GRM will be responsible for introducing Coffee Blenders line of single-serve coffee and Drip Cup functional coffees across metropolitan markets such as Oregon, Idaho, Montana, Alaska, and Washington.

The products to be distributed by GRM will also include Matcha Green Tea and packaged coffee.

"GRM has a well-earned reputation for providing innovative, personalised and effective sales and marketing services to natural, organic and speciality suppliers."

GRM also offers a comprehensive range of services such as category management and customer services.

With more than five decades of experience in the consumer packaged goods industry, GRM provides sales and marketing services to industry suppliers.

Coffee Blenders sales and operations vice-president Travis Gorney said: "GRM has a well-earned reputation for providing innovative, personalised and effective sales and marketing services to natural, organic and speciality suppliers. We look forward to our collaboration."

Coffee Blenders offers gourmet speciality grade coffees in single-serve cups using natural ingredients with clinically supported nutraceuticals.

The company also manufactures and sells Drip Cup line of single-serve, pour-over functional coffees through a US licence.