New Age expands organic Marley yerba Mate across US


US-based, functional beverage company New Age Beverages has expanded its Organic Marley yerba Mate product with some of its major distribution partners across the country.

The company's brands include XingTea, XingEnergy, Aspen Pure, Búcha Live Kombucha, Marley One Drop, Marley Mellow Mood, Marley Mate, and Coco-Libre.

Earlier this month, 7 Eleven secured commitment for launch for Marley Mate. New Age Beverages  has since been ramping up production and started initial shipments this week.

New Age key accounts senior vice-president Terry Sperstad said: "We knew we had a winner with the Marley Mate brand and taste preference over competition, but the response from retailers and our distribution partners has been unlike anything we have seen before.

"We have had to triple our initial production plans already, have additional commitments from other retailers already rolling out in 2018, and know we are just getting started."

"[New Age Beverages'] partners include Hensley, Folsom, and Palmentere."

The company's partners include Hensley, Folsom, and Palmentere, while others have also decided to extend their one-stop-shop relationship with New Age and take on the new Marley Mate brand.

Marley Brand marketing manager Zach Ross said: "The launch of the Marley Mate brand is the first of a number of initiatives behind the Marley platform since we acquired the business in the end of June.

"The new 'Live. Love. Marley.' campaign, coupled with the new brand launches of Marley Mate and others in the pipeline, are excellent examples of New Age's marketing capabilities to capture the potential of its newly acquired companies and brand platforms.

"Initial consumer feedback on the Organic Marley Yerba Mate has been unprecedented, and the next Marley brand launching in Q4 has already been approved for distribution in major accounts as well."