Grupo Lala, a Mexican dairy company, plans to open its new division in Dallas, Texas, named Lala US.

The new US division would feature a portfolio of established brands, which include Lala yogurt smoothies, Borden cultured products, Frusion smoothies, Skim Plus milk, Nordica cottage cheese, and Promised Land premium milk and cream products.

Lala US chief marketing officer Toby Purdy said: “Our parent company, Grupo Lala, has a rich history that spans six decades, and Lala US with our growing family of brands continues to add to that story.

"We strive to deliver innovative products that exceed consumer expectations, from taste to nourishment."

“We strive to deliver innovative products that exceed consumer expectations from taste to nourishment.

“We look forward to delivering delicious, healthy products that enrich consumers' lives. We have always believed in providing the best, freshest, highest quality value-added dairy products. Consumers can expect great things from Lala US."

To strengthen its ties with existing retailers and consumers, and also welcome newcomers to Lala US, the Mexican dairy company has launched a new website, www.lala-us.com.

The new site is part of a national company awareness campaign that started in mid-August.

The new US division is a value-added dairy company and is dedicated to delivering leading brands that provide nourishment for life.

Lala US plans to create a new consumer experience, which would support its category growth through novel and innovative products, and promotional strategies.