Kombrewcha launches healthier alternative to beers and wines
US-based beverage firm Kombrewcha has launched new fizzy fermented tea with 3.2% alcohol by volume (ABV).
The company's new drink is claimed to be a healthier alternative to high-calorie cocktails, beers, and wines. It is organic and gluten-free, containing 110 calories and 9g of sugar.
Kombrewcha CEO Garrett Bredenkamp said: “We decided to up our alcohol content to really push ourselves into social occasions, while still keeping a low ABV.
“We are keenly aware that sessionable drinks are leading the way amongst health-conscious consumers and at 3.2% ABV, we are giving consumers a way to socialise without compromise.”
The new beverage drink will be available in OG (Original), Berry Hibiscus, Lemongrass Lime, and Royal Ginger flavours, which are said to be produced using natural ingredients such as organic black tea, organic cane sugar, organic yeast, and organic fruit.
Kombrewcha marketing director Kristina Marino said: “We want to show the world the fun side of kombucha. For today’s consumer, living a healthy lifestyle is just as important as spending time with family and friends, but the beverage industry has yet to catch up.
“The options are limited when you want to grab a drink, but you don’t want to drink-drink. We designed Kombrewcha for those moments.”
Kombrewcha partnered with supermarket chain Whole Foods in both New York City and Miami to re-launch its products, which will be available in four-packs of 12oz bottles.
Image: Kombrewcha unveils 3.2% Hard Kombucha. Photo: courtesy of Business Wire.