Jamba Juice launches watermelon smoothies with collagen in US


Jamba has introduced new watermelon smoothies Poolside Fit with Collagen Boost and Watermelon Breeze.

The restaurant retailer provides specialty beverage and food offerings such as whole fruit and vegetable smoothies, freshly squeezed juices, and juice blends.

The company has infused collagen into beverages to enhance its product portfolio. Collagen is a protein that is said to offer many benefits such as promoting glowing skin and healthy joints. The protein is also being used as a consumable supplement.

The company claims that its two new smoothies are blended with fruit and vegetables. Poolside Fit with Collagen Boost is produced using a watermelon juice blend with cucumber, lemon, strawberry, peach, and collagen for added hydration. Watermelon Breeze contains a watermelon juice blend, with strawberry, raspberry sherbet, and pineapple.

The juice firm has used watermelon as a primary ingredient in its new summer smoothies as it is a rich source of the antioxidant lycopene, which is said to help prevent cell damage.

Jamba's juice culinary innovation vice-president Laurie Winward said: “At Jamba, we’re focused on providing our guests with high-quality solutions to feel and look their best.

“Our new Poolside Fit and Watermelon Breeze smoothies offer a balance of intense flavour, whole-food nutrition, and fun. I’m also excited to introduce a collagen boost to our menu; it’s a simple way to add even more benefit to your favourite smoothie.”

Both smoothies will be available at Jamba Juice locations across the US.


Image: Poolside Fit with Collagen Boost. Photo: courtesy of Business Wire.