Jack in the Box introduces Jumpin’ Jack Splash in US


US-based restaurant company Jack in the Box has introduced new fruit beverage Jumpin’ Jack Splash.

The company's new drink offers fruity flavours and will be available in more than 2,200 Jack in the Box restaurants in the US through the Coca-Cola Freestyle dispenser.

Introduced in 2009, the Coca-Cola Freestyle is a touch-screen operated dispenser that offers nearly 100 beverage brands, including waters, sports drinks, lemonades, and sparkling beverages. The unit also offers around 70 low and no-calorie drink options to the consumers.

Jumpin’ Jack Splash has become the first proprietary Coca-Cola Freestyle beverage for Jack in the Box.

"We are always looking for ways to enhance our menu and satisfy cravings."

The company's chief marketing officer Iwona Alter said: “We are always looking for ways to enhance our menu and satisfy cravings.

“Our guests asked and we listened! We are pleased to introduce our very own signature beverage for guests to enjoy just in time for summer. We’re calling it Jumpin’ Jack Splash!”

Jack in the Box’s new Jumpin’ Jack Splash beverage is a non-carbonated drink and it will be available in diet or regular.

Jumpin’ Jack Splash is offered in three different flavours including cherry, lime, and raspberry, which are mixed with Minute Maid Lemonade.