US-based International Delight has introduced a new flavour, Sweet & Creamy, as an extension of its Simply Pure coffee creamer.

A brand of WhiteWave Foods Company, International Delight intends to release quart size bottles to meet the growing consumer demand for a larger bottle.

Comprised of milk, cream and cane sugar, Simply Pure is claimed to be devoid of any artificial flavours, colours or high-fructose corn syrup.

"Consumers are increasingly seeking products with simple, pure and understandable ingredient lists."

International Delight associate brand manager Niki McKinney said: “Consumers are increasingly seeking products with simple, pure and understandable ingredient lists.

“They are also very passionate about their coffee experience and do not want to sacrifice on flavour.

"Simply Pure eliminates the need to choose between a great-tasting creamer and one that’s made with real ingredients and provides a burst of natural, not artificial, flavour.”

Simply Pure Sweet & Creamy is reported to be suitable for making Spiced Cake Latte, which is made of warm spice cake blended with hot coffee.

The new Sweet & Creamy flavour expands the line of Simply Pure's existing vanilla, caramel flavours. All the flavours are available for purchase at grocery stores.

The consumer packaged food and beverage firm, WhiteWave Foods Company manufactures, markets and retails plant-based products such as foods, beverages, coffee creamers, dairy products, and organic produce.

The brands distributed by the firm in North-America include Silk, So Delicious, Vega, International Delight, Land O Lakes, Horizon Organic, and Wallaby Organic, and Earthbound Farm.